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PROJECTS 3d Retail Personal

Project Details

Client: SUPERVALU GROCERY

PROJECT: STORE DIRECTOR'S SUMMIT

Agency: FAME RETAIL MARKETING

SOFTWARE: Illustrator, Photoshop, INDESIGN, EXCEL, FormZ

CATEGORY: PRODUCTION

When SuperValu Grocery planned their annual Store Director's Summit, they retained FAME to handle the design and production of the project. I was responsible for the documentation, keylining and print production of the large amount of graphics required for this project. Spanning three separate buildings and several distinct areas within each facility, it required over 440 unique keylines.

Because of the sheer size of the cubes used in some of the displays (3' square), and the quantity required,

I developed a naming system to clearly define which specific graphic was to be applied to each face of every cube, and also to indicate placement and orientation for them within each display. I also generated 3d models of each area to help the installers easily determine how and where each of the cubes were to be placed.