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PROJECTS 3d Retail Personal

Project Details

Client: ORTHOPAEDIC & FRACTURE CLINIC

PROJECT: MINNEAPOLIS BUS WRAP

Agency: LEE BRANDING

SOFTWARE: Illustrator, Photoshop, INDESIGN

CATEGORY: PRODUCTION

This project, a bus wrap for an orthopaedic clinic, required a fair amount of retouching.

Since the original stock photo of the cast was not wide enough to fill the sides of the intended bus, the image had to be digitally extended. The resolution of the image was also increased, using a few Photoshop techniques to reduce the appearance of artifacts.

I then scanned the doctor's signatures in high enough resolution to match the cast photo, which I used to create the final composited image. Left and right-hand versions of the cast image were required for the two sides of the bus.

ORIGINAL HI-RES CAST PHOTO AND EXTENDED VERSION

HI-RES SCAN OF DOCTOR'S SIGNATURES

SIGNATURES COMPOSITED WITH COLOR-ADJUSTED CAST IMAGE

FINAL BUS WRAP ARTWORK