Portfolio
Project Details
Client: HARLEY DAVIDSON
PROJECT: DIRECT MAIL COLLATERAL
Agency: AKQUARACY
SOFTWARE: Illustrator, Photoshop, InDesign
CATEGORY: PRINT PRODUCTION
I spent two years working with Akquaracy, producing print collateral for a Harley Davidson direct mail program they developed, called SMarT (Supplemental Marketing Tactics).
This program included self-mailers, flyers, brochures and catalogs. It required a substantial amount of photo retouching, as well as the design (in some cases), layout and print production of final pieces.
I also created InDesign templates for many of the recurring items, along with style sheets and libraries of common graphic elements, to ensure consistency across all documents.
